H-E-B Appoints Senior Executives to New Leadership Roles

San Antonio , TX – November 3, 2008 – H-E-B today announced the appointment of three of its top executives into new leadership roles within the company. Effective November 1, Bob Loeffler will take the helm as President of H-E-B, Craig Boyan steps into the role of Chief Operating Officer and Martin Otto will serve as Chief Financial Officer and Executive Vice President of Merchandising/Procurement. The three senior executives are credited with possessing the strategic vision necessary to build upon and uphold H-E-B’s reputation as an industry innovator and leader.

Bob Loeffler has served as H-E-B’s Chief Operating Officer since January 2003.
He joined the company in 1979, and during his tenure has headed up Information Services and led Houston store operations for H-E-B as a Senior Vice President.  He returned to San Antonio in 1999 where he oversaw the company’s supply chain efforts, including the integration of new technology. Loeffler is a graduate of the United States Naval Academy at Annapolis and received an MBA from Texas A&M University.

Craig Boyan joined the H-E-B team in 2005 as its Chief Strategic Officer after previously serving in a consultant role to the company as manager of the New York office for the Monitor Group. The Monitor Group assists companies with marketing strategies, brand development and corporate structures. During his tenure with H-E-B, Boyan is recognized with providing insightful contributions to store operations in Houston, and offering invaluable input on store formatting and tailoring as well as the prioritizing of strategic initiatives in the marketplace. He is a graduate of Harvard College, and received an MBA from Columbia Business School.

Martin Otto joined H-E-B in 1991. He previously served as Interim Chief Financial
Officer for the company and as its Senior Vice President of Grocery Merchandising/Procurement. Prior
to assuming these roles, he led a number of H-E-B’s operating areas throughout Texas including serving as general manager for the Central Texas Region which included Austin, Waco, Temple and its surrounding areas. Otto’s past professional experience includes real estate investment banking and public accounting. He is a graduate of the University of Virginia and Harvard Business School.

“These three individuals have all made outstanding contributions to H-E-B’s growth,”
said H-E-B Chairman and CEO Charles Butt. “Their strategic thinking skills, experience and
strong commitment to community will ensure that we continue to exceed the expectations
of our customers.”

About H-E-B
For more than 100 Years, H-E-B has been an innovative retailer. Known for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 67,000 Partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information, visit www.heb.com.